About the Author

Allen P. Adamson is the author of BrandSimple: How the Best Brands Keep it Simple and Succeed and managing director of the New York office of Landor Associates, one of the world's leading strategic brand consulting and design firms, with 24 offices in 18 countries. He has worked with some of the world's leading organizations, overseeing branding efforts for clients such as Diageo, GE, PepsiCo, Pfizer, Procter & Gamble, Sephora and Verizon. Adamson has appeared on CNBC, FOX Business Network and on NBC's Today show. He is often quoted in the New York Times, the Wall Street Journal, Advertising Age, USA Today and Brandweek. Adamson lives in New York City with his wife and two children.