Allen P. Adamson is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and BrandSimple: How the Best Brands Keep it Simple and Succeed.
Allen has worked with some of the world’s leading organizations, overseeing branding efforts for clients such as Diageo, GE, PepsiCo, Pfizer, Procter & Gamble, Sephora and Verizon. Allen has appeared on CNBC, Fox Business Network and on NBC’s Today show. He is often quoted in the New York Times, the Wall Street Journal, Advertising Age, USA Today and Brandweek. Allen lives in New York City with his wife and two children.
To contact Allen, please email him at firstname.lastname@example.org.
Chock full of stories from the front lines of branding, Adamson puts into plain words how the best companies are taking advantage of digital technology and the behavior it generates to build more powerful bonds with their customers and stronger, more positive associations with their brands.