The digital world is an inherently interactive one. It's populated with tools and devices that enable people to talk openly to each other about anything and everything. The sharing of ideas, information and opinions has never been easier or more immediate. As I write about in BrandDigital, digital technology has created a global “backyard fence” over which millions of dialogues take place every day. “Conversations” is the portion of the backyard fence reserved for readers of BrandDigital and for anyone else who has anything to say about building brands in the digital space. You'll find my blog in this section.
In addition, if you visit the “Talking to…” area, you'll find interviews with professionals in various sectors of the digital environments, including Barbara Basney, Director of global advertising for Xerox, Bob Pearson, Vice President of communities and conversations for Dell and Robert Greenberg, Vice President of Corporate Brand Marketing for Panasonic, whose comments are as instructional as they are thought-provoking. With this introduction, I invite you to read, to interact; to step up to the fence and take part in the BrandDigital conversation.